Marketing Lessons Learned 📚 | Ads (Facebook, Reddit, Inmail)

What's up guys! 👋

Decided to create a new content style where I share my lessons learned on specific topics I've been researching...

(As opposed to creating an entirely new video...)

I've spent the past 2-3 days brushing up my knowledge on ads in general, with a primary focus on Facebook's Ads, Reddit Ads & Inmail Ads.

List of things I am researching etc. (P&D Table)

Reason behind this is that I am looking to explore marketing avenues that are more scalable than say, Linkedin Automation.

*Note that scalability is amongst the greatest challenges associated with growth hacking, try running 40 aged fake Linkedin accounts and ping me back ;)

Not saying it's impossible, buuut you'll age 40 years in 2 months...

So let's start,

TIL (Today I Learned) | Growth Hacking Version

*Note that I am literally sharing notes from other educational sources or from personal experience, so take them with a grain of salt.

Facebook Ads - Source: (Udemy Course I am Studying Now)

*Don't let Facebook lure you into automatic placements. Disable that option, and always do manual placements with Facebook & Instagram News Feed. (Better bang per buck)

*Use pattern-breaking visuals (images) for Facebook Ads. Jared Codling covered this perfectly, but I'd also come across this several hours ago in a Udemy course. People scroll on auto-pilot. Use an image that's "alarming"/"intriguing" to break them out of that cycle.

Pattern Breaking | "Unusual"

*Don't narrow your audience too much. Always keep in mind that Facebook Ads' system is an optimization engine of its own therefore it makes perfect sense to give it enough space to run its own optimizations.

*Your overall campaigns should be broken down in 3 segments.

Testing > Scaled Testing > Scaling, and the testing phase should run for 3 days minimum with a $10 budget (depending on selling price) to give Facebook the ability to gather enough optimization info.

*Duplicate your Testing ad sets x3. Regardless of you selecting an audience for Facebook to run your ad on, Facebook still zooms in to a certain sub-segment in an effort to connect your ad to the best performing sub-audience. Duplicate your ad set 3x to increase the chances of this being a success.

*Single image & video ads work best, especially when you give Facebook multiple pieces of content to work with. Again, Facebook is an optimization machine, therefore it'll optimize your budget accordingly to the content that works best.

Reddit Ads - Source: (Personal Experience)

*Cheap clicks... Reddit gets extremely cheap clicks coming in at $ 0.08 per click depending on your bid. Primarily because of the fact that you can bid per click from the start, making it more of a PPC platform.

*Redditors hate ads though, so they'll downvote your ads like crazy as well as "test" your offering in the comments section (if you have comments enabled.)

Side note: Still testing with Reddit; Getting cheap clicks but no conversions. Bound to test further for 2 brands I am working on.

Linkedin Inmail - Source: (Personal Experience)

*Again, cheap-ish clicks coming in at 0.18-0.25$ per click but little to no conversions, hence testing further. Maybe I need to start looking into some more conversion rate optimization... ;)

Hope you enjoyed this content style, I'll be having more coming out weekly as research & education is something I do daily therefore why not share it with you).

For any questions, ping me on Whatsapp:

And don't forget to check out our Growth Hacking Bootcamp, where we teach you all the Entry Level Growth Hacking necessary to boost your lead, deal, and cash flow.

I am out...

Kyrill Krystallis

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