The Definite Linkedin guide...
What's up Growth Hackers...
Today we're going back to basics and will be covering the beginner question of "how to automate Linkedin messages" and, "how to automate Linkedin connections".
Now before we even begin, let's start off with why you'd want to automate LinkedIn messages & connection requests in the first place.
You're either looking to boost your B2B lead generation, or you're actually looking to expand your network.
Some more unconventional B2B lead generation tactics 👆
Most people automate for the former, but even if you're automating for the latter, the rules of the game stay the same.
So let's hop right into it.
Step 1: Pick Your Linkedin Automation Tool 🤖
The SaaS market as is, currently hosts a wide plethora of Linkedin automation tools out there, ranging from Chrome Browser extensions (example: Duxsoup), to headless "puppeteer" browsers (Linked Helper 2), to entire cloud solutions that even go as far as providing a dedicated proxy per automated account.
All types come with their pros & cons, but before picking one, it's important to ask yourself a couple of questions:
Are you automating for B2B lead gen? or for networking?
Are you looking to automate 1 account? or more?
Are you looking to automate real accounts or purchased fake accounts?
Has your account ever been restricted for automation before?
If you're looking for scale (5 accounts +) and are lead gen focused, then I'd strongly suggest a cloud solution, especially one that provides an in-built CRM & dedicated proxies per account to avoid bans & captcha requests.
(Maybe even schedule a call with an agency to help you manage them: www.calendly.com/insideinsight 📞)
Step 2: Prepare Your Linkedin Automation Copy 👈
Copywriting is literally everything when it comes to Linkedin automation. Especially when considering that you're literally sending text-based messages to other profiles. Bad copy will lead to bad results, good copy will lead to good acceptance rates and in most cases, calls booked.
This is exactly why I always recommend thinking about your prospect prior to launching any automation campaign; think about their behaviours, their life, their tendencies, what they like & what they don't like.
If you're more of a DIY person who is looking to onboard a single chrome extension for small scale lead gen or networking purposes then I recommend you read the following books on copywriting:
Scientific Advertising by Claude Hopkins. (Always tend to re-read sections on aeroplanes...)
The Boron Letters by Gary Halbert. (Hands down, dope book... 🤖)
However, if you're a B2B business looking to increase it's overall deal flow through Linkedin Automation, I'd personally recommend you get on the phone with a growth hacking agency that's done it before and have them consult you on topics related to copy, market research, follow up sequences, landing page optimization, etc.
It'll save you a bunch of time.
(Maybe even book a call with us: www.calendly.com/insideinsight 📞)
Step 3: Run it 🔥 and wait...
Linkedin automation generally takes some time to yield results.
Let's go over the metrics real quick.
Say, you're running automations on 3 Linkedin accounts.
With every account being able to send 100 messages per day, this essentially means that you're reaching out to 300 people per day.
With a 20% connection request acceptance rate, this means that 60 are accepting your connection request daily, etc...
You get the gist...
My point is, it takes a few days for enough people to be contacted, and to start seeing that flow.
Generally speaking, results start flooding in somewhere 4-5 days into the automation itself.
And that's about it.
Based on results, you then have the ability to upscale or downscale accordingly, and essentially choose whether it's a process that's worth onboarding or not.
Thanks for reading.
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Looking to get consulted on this? Book a call: www.calendly.com/insideinsight
More of a DIY Growth Hacker? Awesome, check out our Growth Hacking Bootcamp: www.growthhackingbootcamp.co