• Kyrill Krystallis

Growth Hacking vs. Marketing | The Challenge lies in scaling... 📈

Kyrill Krystallis on the topic of Growth Hacking vs. Traditional Digital Marketing.

Growth Hacking vs. Marketing

Growth Hacking.


"The art of making something from nothing"


Particularly, by understanding platforms and knowing their manipulation points.


Plus some basic code.


And a little bit of carelessness for online "Law & Order"...


So let's start:


Linkedin?


Let's automate the "send message" feature as well as the "like" and "comment" features (hence, engagement pods.)





Facebook?


Same as Linkedin, but let's also use Facebook's Graph data to convert UID (User IDs) into Facebook personal emails.


(I think this might have sparked the Cambridge Analytica scandal...)


Reddit?


Let's upvote the living s$%t out of our own content marketing posts by maintaining account farms ran by python + selenium scripts paired with some rotating proxies.


Oh, and let's also build some scripts so that we can mass DM all people engaging within a subreddit.





Emails?


Let's scrape the hell out of them with some SEOQuake, Phantombuster & a basic understanding of Excel (to clean up the data), then let's plug it into AWS paired with BigMailer and follow through with a cold email outreach.





Product Hunt?


Lol.


Let's use some basic Selenium IDE automation to code something out that just presses the follow button over and over and over and over again.





Growth Hacking)


Oh, and let's track all the metrics, of course, to make sure to that we're on the right track.





Now the aforementioned is growth hacking in a nutshell.


Now let's look at our more boring counterpart in this scenario, traditional marketing.


PPC Ads, SEO, SMM Ads, Influencer Marketing, you name it.





The biggest issue surrounding them is cost and competition.


But they do, however, offer something that Growth Hacking techniques/strategies don't.


Scalability.


And that brings me to my main point.


Growth Hacking, if you can do it, is good for just that;


The initial growth of a start-up/company.


Traditional marketing, traditional digital marketing to be exact, is good for offering scalable marketing models.


Models that when verified as lucrative, can just have more ad spend thrown at them with no additional consideration that's deemed as out of this world.


None of that;


"We need more fake accounts."


"We need more proxies."


"Call that Russian Hacker team, ask them if they can get us more business managers..."


You have your creative.


You have your audience.


Your pixel.


Does it work?


"Are we profitable?"


Throw more money at it.


Conclusively speaking, both disciplines serve their purpose until they don't.


You just have to decide what stage you are in.


Kyrill Krystallis


It was a pleasure writing this. Feel free to reach out to me direct on Whatsapp should this article resonate with you)

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