- Kyrill Krystallis
Content Marketing Basics 🤘 Reverse Engineering Content Based On Channels
So within this post which I wrote up shortly after filming a video on the topic, I discuss how to increase content efficacy by reverse engineering the content based on distribution channels…
Real quick:
Say I want to talk to my friend about something important…
I know my friend, (Target Market/Demographic)
I know what I want to say, (Intended Message)
I know the result I desire from this conversation. (Desired Result)
And, I’ll typically craft my message based upon my friend’s character/preferences in order to maximise the possibility of my intended result…
As simple as 1+1…
Effective content marketing consists of an identical structure…
I know my audience,
I know my content,
I know what I want them to do,
It’s VERY common, however, for people to mix it up when marketing (communicating) en masse…
Many marketers literally forget to analyze the distribution channel/targeted demographic, let alone reverse-engineer the content based upon the targeted distribution channel.
Result:
A collection of poorly performing posts.
How do I avoid this?
Two things to consider…
1| Keyword research your content topic prior to picking up the camera/pen… (Use tools like Google Trends, Keywordtool.io,
2| Research your distribution channels for the utmost reception of your content. Check the top-performing posts and mold the content style/language/format in accordance with what works.
