• Kyrill Krystallis

Content Marketing Basics 🤘 Reverse Engineering Content Based On Channels

So within this post which I wrote up shortly after filming a video on the topic, I discuss how to increase content efficacy by reverse engineering the content based on distribution channels…




Real quick:


Say I want to talk to my friend about something important…


I know my friend, (Target Market/Demographic)


I know what I want to say, (Intended Message)


I know the result I desire from this conversation. (Desired Result)


And, I’ll typically craft my message based upon my friend’s character/preferences in order to maximise the possibility of my intended result…


As simple as 1+1…


Effective content marketing consists of an identical structure…


I know my audience,


I know my content,


I know what I want them to do,


It’s VERY common, however, for people to mix it up when marketing (communicating) en masse…


Many marketers literally forget to analyze the distribution channel/targeted demographic, let alone reverse-engineer the content based upon the targeted distribution channel.


Result:


A collection of poorly performing posts.


How do I avoid this?


Two things to consider…


1| Keyword research your content topic prior to picking up the camera/pen… (Use tools like Google Trends, Keywordtool.io,


2| Research your distribution channels for the utmost reception of your content. Check the top-performing posts and mold the content style/language/format in accordance with what works.




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